Give internal and external employees access to all important brand elements, ensuring that the right digital assets, logos, colors, and more are used consistently for effective branding.
In the brand portal, you manage brand guidelines together with your digital assets and make central brand messages efficiently and conveniently accessible internally and externally.
Our brand portal is set up as a content hub and central data hub, so that you can provide internal and external parties with digital assets of all types easily, specifically, and 24/7.
With the brand portal, you have full control over your digital assets and their use, ensuring seamless collaboration while maintaining the look and feel of your brand at every touchpoint.
A brand portal helps companies standardize their brand communication management and offers more security and efficiency when dealing with digital assets through central access and clear usage guidelines.
In Sharedien, your brand-relevant assets find a digital home. Use our brand portal as a tool for your external communication and create impressive and consistent brand experiences across all channels.
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Create brand guidelines easily
Create brand guidelines easily. Use the templates on our brand portal to create clear brand guidelines in no time at all and distribute them to your own creative teams or external partners such as agencies and freelancers.
With our software and brand portal, you can ensure brand consistency in content or campaign creation, enabling your team to work more efficiently without the usual feedback loops. Changes to brand elements such as logos or fonts are displayed via the system so that your stakeholders and users are always up to date.
Communicate effectively
The more marketing and sales channels are used, the more difficult it is to maintain brand consistency. A brand portal offers the perfect support for both internal and external parties by bringing together brand elements such as logos, colors, and images in one place and making them accessible and easy to use for all parties involved.
Our integrated brand portal visually represents your brand identity for all contexts and supports your omnichannel market presence even without the use of large resources. We help your marketing and sales teams send consistent messages across all possible channels.
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Brand portals for business partners and the press
Brand and product communication usually involves an exchange with many different stakeholders, who often have individual requirements for form and content.
With Sharedien, you can set up various brand portals, for example for press people, to share the necessary digital assets, brand elements, and guidelines. With easy-to-configure permissions, you can decisively and flexibly determine who can see and download which content.
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“For Beiersdorf, intelligent content supply chain management is crucial for our campaign performance and smooth internal processes. With AI and Sharedien DAM, we are taking efficiency, scalability and creativity to a new level — a real game changer in everyday global marketing.”
“Thanks to central filing and simple search with AI support, we can use Sharedien to find the assets we are looking for in no time at all — and the process for creating our international price lists is also much more efficient today thanks to Sharedien's high integration capabilities.”
“Our goal is to become the most advanced online shop in Germany. Sharedien offers the necessary scalability and flexibility to perfectly maintain and manage our 23 million assets. In this way, we can offer our customers an optimal buying experience.”
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“With Sharedien, we now have a 360° view of all products and product images. This enables consistent communication across all channels – and saves us valuable time in coordination every day.”
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We are happy to answer all your questions in a non-obligation conversation.
Brief answers to the most frequently asked questions.
A brand portal centrally provides important brand elements such as the company logo, fonts, and colours. This allows both internal employees and external parties such as partners or the press to access current and approved brand content and use it for campaigns or internal presentations, for example.
The central provision of CI/CD elements such as company presentations, logos, colours, and fonts ensures that important brand content is used exclusively in its current and approved form. This is particularly important for external use by partners and the press in order to ensure consistent brand communication.
A brand portal exclusively stores brand-relevant content such as logos, company presentations, colours, fonts, and corporate design guidelines. Its sole purpose is to provide this content for brand-compliant communication, both through internal processes and by external parties such as partner companies.
A digital asset management (DAM) system, on the other hand, is responsible for the central management and provision of all digital content. In addition to brand assets, this also includes product images and videos and all other digital assets that are created and stored in a company. The functional scope of a DAM system typically goes far beyond that of a brand portal. Sharedien has mapped the use case of the brand portal as a separate function. To do this, a relevant subset of the digital assets is made available in a specific channel. This could be a dedicated area on the company website, for example.
Whether a brand portal is sufficient for your requirements depends entirely on your individual needs and goals. Some companies do not want to make their brand elements publicly available – in these cases, it is necessary to be able to protect this area with clearly defined access rights.
Large, communication-savvy brands with a multitude of campaigns and brand assets may want to provide much more content than just the logo and a few guidelines. This makes it all the more important to structure the brand assets in the brand portal. Filters, sorting options and a dedicated search function may be among the most important requirements here.
The most basic function of a brand portal is, of course, to provide brand assets. If changes are made to the elements, it is important that the brand portal supports the smooth updating of the content it holds. In addition, the brand portal must support the export or download of brand assets in all relevant formats.
Yes, Sharedien can be used to build brand portals for all needs. This is an important part of its philosophy as a content hub or data hub for companies that value consistent brand communication and efficient marketing processes.
Benefit from powerful features that improve your work processes and increase efficiency. Maximize the value of your assets.
Find just what you're looking for! Describe in words exactly what you want and get the right assets right away — without tags or metadata.
Extract text from images quickly and precisely using AI. For example, metadata can be generated automatically and based on rules.
In Sharedien, you can enter your image request with just a few clicks, forward it to your photo studio or other people, and precisely control the entire process.
Simplify your work with clever automation. Use Sharedien AI to automate your image data maintenance and license management.
Measure and visualize important key figures such as the general use of Sharedien, your digital assets, or even the most important meta tags, and create clear reports with just a few clicks.
With the Sharedien brand portal, you can grant external partners controlled access to your digital assets. In this way, you enable agencies or press representatives to use your brand resources conveniently and securely.
Do you need an image in a different format or size? In Sharedien, you can scale and transform your images both manually and automatically to suit any output channel.
From asset creation to execution, we rely on integration to ensure that your assets are always up to date across all channels. Thanks to the API-first architecture, you benefit from interfaces to all common input and output channels.
