Success Story Download
More scalability, efficiency, and creativity
Since 2012, the internationally active Beiersdorf Group has been overcoming the constantly increasing challenges in the content supply chain with Sharedien. The Hamburg-based company's best-known brands include NIVEA, Coppertone, Eucerin, Hansaplast, La Prairie, Labello, Tesa and the international luxury brand Chantecaille. An efficient content supply chain is becoming a critical point for international marketing.
“For Beiersdorf, intelligent content supply chain management is crucial for our campaign performance and smooth internal processes. With AI and Sharedien DAM, we are taking efficiency, scalability and creativity to a new level — a real game changer in everyday global marketing.”
Jasmin Quellmann
Head of MarTech & AI at Beiersdorf
Download now
