Modern communication requires scalability: Use your digital assets anywhere, tailored to every touchpoint with Sharedien and its headless architecture.
Gone are the days when digital assets had to be put together for every website, app, and product detail page. With a content platform featuring headless architecture, you define the rules for your touchpoints once, and users can simply reuse the assets they have already created via APIs!
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A headless architecture separates the management of digital assets in the backend from its presentation in the various front-end channels. With the help of APIs, touchpoints such as online shops, apps or marketplaces have access to the content managed in the DAM and automatically integrate it into the interface based on the format rules defined in the interfaces.
Do you want to try out new sales channels or tackle new target markets?
No problem with Sharedien: The integration of new output channels into the cloud platform is simple and straightforward thanks to the headless architecture and flexible APIs.
Another advantage of headless architecture is that updates or new campaigns can be prepared very easily in the backend. Using various interfaces, the respective campaigns can be played out anywhere at the same time, almost at the push of a button. In this way, you are always one step ahead of the competition and retain full control over all channels.
“For Beiersdorf, intelligent content supply chain management is crucial for our campaign performance and smooth internal processes. With AI and Sharedien DAM, we are taking efficiency, scalability and creativity to a new level — a real game changer in everyday global marketing.”
“Thanks to central filing and simple search with AI support, we can use Sharedien to find the assets we are looking for in no time at all — and the process for creating our international price lists is also much more efficient today thanks to Sharedien's high integration capabilities.”
“Our goal is to become the most advanced online shop in Germany. Sharedien offers the necessary scalability and flexibility to perfectly maintain and manage our 23 million assets. In this way, we can offer our customers an optimal buying experience.”
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“With Sharedien, we now have a 360° view of all products and product images. This enables consistent communication across all channels – and saves us valuable time in coordination every day.”
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We guarantee the highest standards of quality and safety — ISO certified.
Brief answers to the most frequently asked questions.
Headless architecture decouples the storage and management of data from the presentation layer. Instead of working directly in the data storage, users access the data via a user interface, which in turn is made available in the presentation layer via an API (application programming interface).
In a modern software environment, this is also referred to as API-first, which means that the entire business logic can be accessed via the API. This allows any applications and function modules to be built based on the data management software.
The advantage of a headless architecture lies in the flexible use of data. The data stored in a headless application is not limited to that application – it can be easily integrated into all other applications or channels via the API, for example into a shop system or on the product detail page in an online marketplace.
This makes it possible to store data centrally as a golden record and use it without restriction wherever it is needed. This effectively counteracts redundant data storage, which in many companies leads to unclear versioning, lack of transparency and inefficiency.
Digital assets such as images, videos, graphics and documents are required in a wide range of processes within companies. Whether it's creating a company presentation, using marketing assets in social media campaigns, or displaying product images in a shop, digital content is a fundamental part of countless central processes in companies, which is why modern DAM systems like Sharedien feature a headless architecture.
We are happy to answer all your questions in a non-observation conversation.
Sharedien can do more... Let yourself be inspired.
With Sharedien, you can use predefined or freely configurable workflows for orders, approval, review, or editing processes.
With the Sharedien Brand Portal, you can give external partners access to your digital assets.
From asset creation to execution, we focus on integration. Benefit from interfaces to all common input and output channels.
