We are taking part in the OMR Festival 2025

Exclusive masterclass with Beiersdorf & own stand!

Am 6. and 7. May it's that time again: The OMR Festival in Hamburg brings the digital industry together — and we're right in the middle of it!

Jasmin Quellmann von Beiersdorf hosts together with Tobias Moser An exclusive Masterclass:

From NIVEA to Eucerin: How Beiersdorf increases scalability and creativity with AI & the DAM platform from Sharedien

Experience how Beiersdorf successfully uses artificial intelligence and the Sharedien DAM platform to scale content processes across brands and make them more creative. From automated image recognition to intelligent metadata and AI-powered search, this session will give you deep insights into the AI strategy and best practices of a global brand company.

‍

Masterclass topics:

• How Beiersdorf established a strategic AI framework in marketing
• What opportunities and challenges does AI bring to content management
• How Sharedien makes processes more efficient as a smart content hub
• Practical tips for your own content supply chain

‍

👉 Now for the masterclass apply — places are limited!
👉 Come by our stand — we are looking forward to the exchange!

‍

Let's talk AI & DAM — see you in Hamburg!

‍

‍