Sharedien Expands into Saudi Arabia Through Strategic Partnership with Mega Group

Riyadh / Zurich, 11 September 2026. Sharedien, the Swiss AI-powered Content Value Chain Platform, announces a strategic partnership with Mega Group, a consulting and business advisory firm based in Saudi Arabia.

This partnership marks an important milestone in Sharedien's expansion across the Middle East. It combines Mega Group's deep understanding of the Saudi market with Sharedien's AI-powered technology. Together, the two companies will help organisations centralise content, automate workflows, strengthen governance and accelerate Speed to Market.

A Strategic Partnership for Saudi Arabia's High Growth Sectors

The partnership will particularly target organisations managing large and complex content ecosystems across Consumer Markets & Retail Innovation, Healthcare & Life Sciences, Investment Institutions & Fiance, Government & Semi-Government Institutions.

These sectors are transforming fast. They need to manage growing volumes of multilingual digital assets across brands, products, campaigns, destinations and customer experiences, and to deliver them to every channel.

Sharedien is The Driver of Your Content Value Chain. With AI embedded across the platform, Sharedien enriches assets, automates workflows and connects product context so content flows with speed and precision across systems, teams and channels. For organisations operating at that scale, this means content doesn't just move from A to B. It gains value.

The Business Value for Organisations in Saudi Arabia

For organisations in Saudi Arabia, the partnership turns content operations into measurable business value. Approved assets reach every channel without manual handovers, which shortens Time to Market. Teams reuse existing assets instead of recreating them, which lowers production cost. Rights and approval states travel with every asset, so governance holds without added administrative effort.

Built for Content Operations at National Scale

Organisations in Saudi Arabia are investing heavily in digital transformation, artificial intelligence and the development of a knowledge economy, the agenda set out in the country's Vision 2030 program. The partnership is built for exactly that environment. For these organizations, it provides more than software. It provides a consultative way of working that stays close through implementation and beyond.

Mega Group: Local Expertise for Content Transformation

Mega Group advises organisations across Saudi Arabia on strategy, transformation and change. Its consultants see the same pattern in project after project: ambition and content volume grow faster than the processes behind them. Mega Group will bring Sharedien into these engagements as the platform layer that makes content operations governable, fast and measurable.  

“Our clients are increasingly looking for ways to accelerate digital transformation while creating more consistent and effective customer experiences. Our partnership with Sharedien brings together Mega Group’s focus on sustainable business growth and customer experience with Sharedien’s content management capabilities, enabling organizations to manage content more effectively and turn it into a stronger driver of business performance," said Ali Alrakaf, Vice President of Marketing and Business Development at Mega Group.

Supported by MENA Bridge

MENA Bridge, led by Strategic Business Advisor Myriam Khamar, facilitated the partnership and supported Sharedien's market entry in Saudi Arabia.

“Saudi Arabia is moving from digital transformation to digital scale. Organisations here are creating more content, across more channels and markets, than ever before. This partnership brings together local expertise and AI-powered technology to meet that shift,” said Myriam Khamar, CEO of MENA Bridge

Looking Ahead

Mega Group and Sharedien are now taking the partnership to market. In a first phase, both companies will jointly approach organisations in Saudi Arabia whose content operations have become a brake on growth, and define the roadmap from there.

“Saudi Arabia represents one of the most ambitious content transformation opportunities in the region. Organisations here are scaling faster and launching more than ever before. We are excited to bring needed capabilities to Vision 2030 initiatives, where digital transformation projects are creating content at a scale and pace that legacy systems were never built for. Together with Mega Group, we can help them connect assets, workflows and product context with the speed and governance that ambitions of this scale demand,” said Simon Putzer, CEO GTM of Sharedien

About Mega Group

Mega Group is a Saudi consulting firm established in Riyadh in 2006, partnering with government, semi-governmental, and major private sector institutions across Saudi Arabia and the Gulf region. With a deep regional presence and a thorough understanding of the local market, Mega combines globally proven methodologies and strategic partnerships to deliver consulting, training and development, and implementation programs that contribute to measurable growth and sustainable transformation.

Mega translates institutional goals, national ambitions, and organizational aspirations into tangible outcomes, measurable success, and lasting institutional capabilities.

About Sharedien

Sharedien is an AI-powered Content Value Chain Platform for global enterprises. From creation and enrichment to distribution and reuse, the platform connects digital assets, product context and workflows in one cloud-native environment. With AI-driven automation and powerful metadata models, Sharedien transforms scattered assets into connected, intelligent content. Built for enterprise complexity and global ecosystems, Sharedien integrates seamlessly with existing systems and orchestrates the flow of content across teams, markets and channels. Headquartered in Zurich, Switzerland, Sharedien is trusted by global enterprises including Beiersdorf, OTTO Group, Liebherr, Siemens, Kärcher and Schüco, helping organisations transform digital assets into connected, intelligent content that drives measurable business value.

About MENA Bridge

MENA Bridge is a strategic market expansion and commercial development platform connecting international technology companies with the right markets, decisionmakers, partners and opportunities across the Middle East and Africa. We operate at the intersection of GTM strategy, executive access, local business development and strategic partnerships - helping technology companies move from market ambition to qualified opportunities, partnerships and revenue.

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