ECC Study
Social. Assisted. Agentic.
How social media, AI assistants and autonomous shopping agents are fundamentally changing retail - exclusive insights from the new ECC Club 2025 Study.
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The new ECC Club Study 2025 shows how e-commerce is currently being reformed: data-driven, dialogue-oriented and decentralized. Retailers who are now adapting their strategies are ensuring visibility and relevance in an increasingly AI-supported customer journey.
The customer journey is being rewritten
Social awakens needs.
Assisted accompanies the search.
Agentic makes decisions.
Success in the new e-commerce era means:
- Clean product data.
- AI-understandable content.
- Emotional brand management.
Download the German study
