Guided Tour: AI Won’t Fix Your Content Chaos

AI has long become part of countless strategies, roadmaps, and platform promises. But in practice, one thing quickly becomes clear: AI does not unlock its value automatically. Especially not when content is spread across different systems, unstructured, and difficult to reuse.

This is exactly where the guided tour “AI Won’t Fix Your Content Chaos” comes in, led by Christin Rippel, Head of Growth & Alliances at Sharedien, at OMR Festival 2026.

On May 5, 2026, from 12:15–1:00 pm, the tour puts one key question at the center: Why does AI so often fail to deliver real value in organizations? In many cases, the answer does not lie in the technology itself, but in fragmented content and asset structures that are difficult to use efficiently.

Here’s what the tour will cover:

• why AI cannot unlock its full potential without structured, connected content
• how leading brands build a modern Content Value Chain
• how product data, content systems, commerce, and digital assets work together
• why PIM, CMS, headless commerce, and especially DAM create the foundation AI needs to scale
• how content chaos can be turned into real AI impact

OMR guided tours offer exactly the right format for this. In around 45 minutes, they combine thematic context, practical relevance, and direct exchange on the festival grounds. Rather than being an isolated talk, the result is a guided perspective on a topic that many teams are actively working through right now.

Date: May 5, 2026
Time: 12:15–1:00 pm
Language: German
Event: OMR Festival 2026

👉 With a valid OMR Festival Pass, you can apply for the guided tour here.