List of the 20 most commonly used marketing collaterals and a brief description

1. Brochures: Printed or digital information materials that provide information about a company, product or service.
2. Flyers: Small, one-page promotional materials often used for special offers, events or products.
3. Catalogs: Comprehensive overview of a company's products or services, often with detailed descriptions and images.
4. Product sheets: Short, concise information about a specific product, including features, benefits, and technical specifications.
5. Whitepapers: Detailed documents that identify a problem or challenge and present solutions or expert information.
6. Case Studies: Success stories that show how a product or service has helped a customer achieve their goals.
7. Infographics: Visual representations of information or data that simplify and attractively present complex concepts or statistics.
8. Presentation slides: Designed slides used during presentations to convey and visualize information.
9. Social Media Graphics: Graphics and images optimized specifically for use on social media to attract attention and communicate information.
10. Newsletter: Regular publications that companies use to inform customers and interested parties about news, offers or events.
11. Advertisements: Graphic or text-based advertisements in magazines, newspapers, online platforms or on billboards to attract the attention of potential customers.
12. Email marketing: Targeted email campaigns to inform customers and prospects about news, offers or relevant information.
13. Videos: Moving images and sound recordings used to showcase products, services, or company news.
14. Websites: Online presences of a company that provide information about the company, products and services and are used for lead generation.
15. Blog posts: Regularly published articles on a company website that provide informative and relevant content on specific topics.
16. Customer testimonials: Quotes or testimonials from satisfied customers to build trust and credibility.
17. Social media posts: short, informative or entertaining posts on social media to increase brand awareness and engage customers.
18. Online advertising: Ads on websites, search engines or social media to target potential customers.
19. Presentation folders: Folders used for presentations or meetings that contain various printed materials such as brochures, product sheets and business cards.
20. Customer magazines: regularly published journals or magazines that inform customers about industry-related topics, company news and relevant information.

This list includes a variety of marketing collaterals used by companies to communicate information, strengthen their brand, and attract customers. The choice of collaterals depends on the target audience, goals, and type of business.