Relevance creates efficiency: How e-commerce companies are becoming profitable again under pressure

European e-commerce is at a turning point. Increasing costs, falling customer satisfaction and growing expectations are calling established business models into question. The new joint study by Y1 and Sharedien “Relevant to efficiency: Strategies for profitability in e-commerce”, shows: The future belongs to companies that relevancy master.

Instead of cutting budgets, successful brands are focusing on using their funds in a more targeted manner. You can reach customers with The right offer at the right time and thus create an effect instead of loss of dispersion. Relevance reduces waste, strengthens loyalty and makes every marketing budget measurably more efficient.

“The pressure on online trade is structural, not economic. If you want to continue to be successful, you must act now — with a focus on relevance, efficiency and customer centricity.” -Tobias Becker, Head of Strategy & Business Consulting at Y1.

‍

The study provides practical guidelines for this transformation — from data-driven marketing to scalable personalization to agile content structures that make efficiency measurable. A key result: Product Experience Management (PXM) becomes a strategic success factor because it intelligently combines customer experience and product information.

“Efficiency doesn't come from doing less, but from doing the right thing. When companies truly understand their customers and their content, every touchpoint becomes an opportunity for growth.” - Vanessa Kurzer, CMO at Sharedien.

‍

With his Content operations platform empowers Sharedien Brands to create clarity out of complexity. Through intelligent asset management, automation, and AI-based workflows, content can be displayed in a contextual, consistent and scalable way — the basis for true relevance.

‍

👉 Read the full study: https://www.sharedien.com/ebooks/strategien-fur-profitabilitat-im-e-commerce